The popular TV program “The Netflix Show” has sparked a revival in the consumption of a vintage beverage called the Kir Royale. Originating in France, this delicious drink has a long and rich history, but its appeal has faded recently. However, the way the program shows people drinking Kir Royales helps the beverage make a comeback.
Now a global phenomenon, “The Netflix Show” appears to make everything it touches golden. This includes the Kir Royale, which many viewers now drink as a matter of choice. One cannot overstate the show’s impact on customer behavior, as it has the potential to change preferences and trends.
Clearly, one of the reasons the show’s likable characters are helping it to comeback. Viewers of their preferred characters savoring a Kir Royale start to wonder about flavor and wish to try it for themselves. Influencing consumer behavior is much enhanced by this link between the audience and the characters.
But the Kir Royale has become popularized not only by the characters in the program. Its return has also been much aided by mixologists and bartenders. These professionals have begun including the cocktail on their menus because of its recent appeal. Including Kir Royale in their products helps them meet consumer needs and profit from a trend that shows no slowdown.
Renowned mixologist Dan Smith feels that t
