Various programs have been established to certify helpers for elderly and disabled travelers as part of the effort to promote universal tourism. These certification systems have been created by tourism and welfare organizations, as well as private, public, and administrative bodies. The goal is to attract elderly tourists who may have difficulty with mobility.
In Omu, Hokkaido, about 20 residents underwent training in August to become certified travel assistants. They learned how to assist people using wheelchairs and even experienced eating meals with an eye mask to better understand the challenges faced by those with visual impairments.
The Japan Universal Design and Tourism Association in Sapporo introduced the travel assistant certification system in 2012. So far, approximately 1,300 individuals involved in tourism and welfare across the country have received certification. In fact, there has been a recent surge in applicants exceeding available slots.
One individual who benefited from a travel assistant is Mie Iwasaki from Matsudo, Chiba Prefecture. Despite suffering from retinitis pigmentosa which causes vision loss, Iwasaki was able to enjoy walking among ginkgo trees at Hokkaido University and exploring downtown Sapporo with the help of a travel assistant.
Even employees at New Otani Inn Sapporo participated in the training program. They recognized that providing assistance services is crucial for customers choosing their hotel.
Similar programs exist nationwide. Nihon Kaigoryoko Supporters Kyokai launched a travel assistance certificate system in 2019 for caregivers working at nursing homes or other facilities. Around 440 people have participated so far.
Recognizing the importance of supporting elderly and physically disabled visitors from Asia, Hyogo prefectural government established its own certificate system called Hyogo Universal Tourism Concierge in fiscal year 2022.
According to estimates released by the Japan Tourism Agency for 2023, there are approximately 29.55 million potential visitors within the universal tourism market including elderly individuals and those with physical challenges. This translates into an annual value of ¥2.126 trillion ($19 billion).
The central government also supports universal tourism promotion through its Barrier-Free Mindset Certification System for Tourism Facilities which recognizes hotels and restaurants that provide barrier-free environments such as written communication tablets.
As these efforts continue improving accessibility for all travelers regardless of their abilities or disabilities it is expected that economic benefits will increase significantly.
